The New Ad Strategy of the Instant News Age

After what was probably the biggest liberal legislative victory in years in the House, the outlook seems grim for what will happen when new health care legislation gets to the Senate. The bill was a close call for Congress, passing by a 220-215 margin, and in the Senate it seems any public option would be rejected. According to Politico, Independent Joe Liebermann has said he intends to reject any bill that contains a public option, which would mean democrats again need the vote of Republican Olympia Snowe, who has also expressed little support for a public option.
As Politico Capitol Hill writer Glenn Thrush points out, the best bet for those who favor a public option is that this victory in the house can “steel the spines” of Senate Democrats for the 60 votes needed to put the bill through.
That said, The Washington Post chose to portray a different reaction to Saturday’s vote.
According to The Post, the liberal group launched a half-million dollar campaign using the votes of house members whose seats are in jeopardy against them. Many first-year representatives and those who have frequently been portrayed as allies of insurance companies saw an ad criticizing their vote of “no” on the bill. Others saw their vote praised for “standing up to insurance companies.”
Will any of these strategies be enough to accomplish the ultimate goal of passing reform through the Senate and into law? The House vote seems to solidify the goal a bit, but perhaps the advertising strategies are a bit excessive.


One Response to “The New Ad Strategy of the Instant News Age”

  1. hanstheprof Says:

    You’ve done a solid job covering a very complex topic in your blog this semester. You also choose relevant links that support your writing.

    However, I would like to see you focus on presenting one clear topic per post, and then one idea per paragraph with short, supporting sentences. I’m not sure what this entry is about as your headline talks about advertising, but you don’t write about an advertising campaign until the end of the story. Is this post about the public option, the challenge of passing the bill, or advertising?

    It’s also important to take time to define what you’re writing about. For example, define the public option.

    I look forward to reading your last few entries for the semester. Keep up the good work.

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