Archive for November, 2009

The New Ad Strategy of the Instant News Age

November 10, 2009

After what was probably the biggest liberal legislative victory in years in the House, the outlook seems grim for what will happen when new health care legislation gets to the Senate. The bill was a close call for Congress, passing by a 220-215 margin, and in the Senate it seems any public option would be rejected. According to Politico, Independent Joe Liebermann has said he intends to reject any bill that contains a public option, which would mean democrats again need the vote of Republican Olympia Snowe, who has also expressed little support for a public option.
As Politico Capitol Hill writer Glenn Thrush points out, the best bet for those who favor a public option is that this victory in the house can “steel the spines” of Senate Democrats for the 60 votes needed to put the bill through.
That said, The Washington Post chose to portray a different reaction to Saturday’s vote.
According to The Post, the liberal group launched a half-million dollar campaign using the votes of house members whose seats are in jeopardy against them. Many first-year representatives and those who have frequently been portrayed as allies of insurance companies saw an ad criticizing their vote of “no” on the bill. Others saw their vote praised for “standing up to insurance companies.”
Will any of these strategies be enough to accomplish the ultimate goal of passing reform through the Senate and into law? The House vote seems to solidify the goal a bit, but perhaps the advertising strategies are a bit excessive.